A logo is very important for business because it represents the business, its products or services anywhere and everywhere. To get the perfect logo designed, you have to know the perfect type of logo for your business. The different types of logos we have included the following.
It is also referred to as a logo symbol. It is a simple icon or a graphic based logo design. For you to use this type of logo, a business needs to have brand superiority so that an image alone can command respect. A good example is Twitter’s logo and that of Apple Company.
Mascots are very fun logos to use because they tend to be cartoonish. They feature an illustrated character that is a representation of the company. Mascots have been found to be very effective for companies that want to appeal to families and children. A perfect example is the Kool-Aid Man.
They are also called logotypes, and it is made of words alone. It contains the name of the company alone. The perfect examples are Visa and Google. This type of logo design is perfect for companies who have distinct names that are short and very catchy such that it can spark recognition in just a few minutes.
This type of logo is also called monogram logos. It is a logo design that features the initials of a company. Many companies with long names opt for lettermarks since they are easy to remember as compared to length name. Naturally, people will never be interested in reading lengthy names. Therefore, resorting to initials will work best.
Abstract Logo Marks
As a pictorial logo, it is unique and very distinct. As opposed to a simple image, this is made geometrically. The perfect example is the logo for Pepsi Company and Adidas. This type of logo is excellent for showing what your business does.
This type of logo is simple yet very effective. It entails fonts placed inside a symbol or an icon. This type of logo design is famously used by schools and other institutions. In this era, companies have gone further to modernize this type of logo and transform it from a classical style.
The Combination Mark
This type of logo combines the two or more of the other logos. It can be a lettermark and a pictorial mark, a wordmark and a Mascot and so on. When combining different types of logos, they can be used one on top of the other, side by side, one below the other or put together to form a distinct image.
With the knowledge of the different types of logo designs company we have, you can now comfortable decide which style is perfect for your business based on what you offer.